36 HOURS ON THE MOVE
Athletes on average spend 36 hours travelling and at their destination before a big game. To introduce the adidas Athletics Primeknit Hoodie to the world we decided to follow Gareth Bale on his 36 hour journey.
Using a reportage style, we captured a collection BTS imagery and footage of Gareth as he relaxed before his big game. This work was used across social, digital and in retail environments.
