SINGLED OUT: CHOOSE WHAT THEY SEE
When the game is over and the final whistle blows, all eyes turn to the athlete. In victory or defeat, however you handle this part of the game can have a massive affect on the next.
To launch the adidas Athletics Z.N.E. Jacket Reversible we looked to showcase both post-game emotions. Working with a range of athletes including Gareth Bale, Hannah Bronfman and Garbine Muguruza, we created a series of product films and campaign imagery that showcase how with the simple reverse of a jacket, you can choose what they see.
