ENGINEERED FOR ANY EXTREME

In recent years the streetwear scene has seen an explosion in 'technical fashion'.  From apparel built to climb mountains to radioactive-proof jackets, consumers are always on the lookout for products capable of something more extreme. The truth of the matter is though, these consumers are more likely to wear their jackets down to the local Costa Coffee than on an expedition up Everest. 

Enter the F/22 Atric. A technical runner silhouette inspired by the great outdoors, but built for the city.

We wanted to play on the idea of the 'extreme' capabilities of technical streetwear by testing our shoe in the city. Inspired by retro adidas adverts and the four elements of the franchises logo, we created a campaign that poked some fun at the absurdity tech streetwear whilst keeping product at its heart.